Brief Review of @Motif Investing Platform

This year, I started looking at the Motif investing platform, and for my clients, offering managed accounts through Motif Advisor.

Basically, Motif is a different type of online broker that, rather than selling you stocks one at a time, allows you to trade in “Motifs” (basically baskets of up to 30 US-listed stocks or ETFs) for a flat fee of US$10 per trade.  You can either build your own basket of 30 stocks, or choose from one of hundreds of pre-built baskets.  This is not too different than buying a basket of the 30 Dow stocks, and paying one brokerage commission rather than 30.  This approach provides a meaningful alternative to pre-built ETFs, which vs the Dow’s DIA I discuss in another post.

For reference, here are 7 of the Motifs I built this past summer:

User-friendliness will decide how much I continue to use the Motif platform, but as always, I’m keen to hear your thoughts.

Until next time,


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